AWS

THE CHALLENGE

Small but shareable  

Amazon Web Services (AWS) and Game Jolt were excited to host an event inspired by their diversity, equity, inclusion, and accessibility initiatives in the gaming industry.

As part of the experience, they needed to create an intimate space where guests could celebrate and share stories in person with some incredible women and allies in games.

THE SOLUTION

Impactful implementation  

Impact XM managed logistics for the event, from establishing a strategic venue layout, to producing and installing each graphic with precision. Managing food and beverage service, outside vendors, and AWS branded giveaways, we simplified the process for their team.

The layout was carefully crafted to maximize guest interaction but still maintain a clear flow throughout the venue. Branded beach balls, a step and repeat, and a 360-photo booth allowed for thoughtfully positioned photo and video opportunities for guests to share their experiences of the event.

THE IMPACT

The environment created by Impact XM elicited an incredibly positive experience for guests. AWS was extremely happy with the overall turnout of the event and feedback received from their guests. 

 “Our guests had an incredible time at the Women in Games celebration,” said Tracy Geist, Global Head of Media & Entertainment and Games Marketing at AWS. “We are thrilled with the outcome of this event and the opportunity to celebrate women and allies in the games industry.”