Rave to Save
The more they danced, the more money raised for inclusive causes.
Desperados’ mission is to promote diversity and acceptance on international dancefloors. To make the party scene a space where anyone is welcome through playful, heart pumping, innovative experiences. After the pandemic, Desperados wanted us to create a new immersive experience to build on their mission and brand power that was entirely grounded in purpose.
With dancefloor inclusivity at the heart of our idea, we created the world’s first innovative, dance driven fundraising platform. The goal? To bring people of all backgrounds together after two harrowing years and give them a unifying purpose: to make the world a better place one dance step at a time.
We teamed up with our partners to develop the pedometer-driven app, ‘Rave to Save’, to create a unique and impactful gamified party. We integrated the app with branded LED wristbands which allowed us to capture individual and group data. Each individual step counted was translated into a monetary figure. The more they danced, the more money raised for inclusive charities. Step milestones also translated into incredible party moments such as confetti drops and live performances for the crowd, and prizes for individuals such as free drinks and backstage passes.
To make the experience more inclusive, we secured a diverse line-up at each event, including a higher percentage of female DJs and LGBTQ+ performers.
The Rave to Save experience was executed at participating venues across Europe, uniting young European ravers in a common cause: to give voice and support to the underrepresented.
Impact:
The campaign achieved some incredible, mind-blowing results. The experience totaled 14,386,971,00 dance steps, translating into an incredible €137,312,65 raised for inclusive charities including Women in Music and Stonewall. And the party continues with upcoming Rave to Save activations in Nigeria, the Ivory Coast and Germany.