June 30th, 2014 By Jack Morton
FINALLY, us concertgoers won’t have to worry about losing our previous credit cards when we go to festivals. All we have to do is tap and pay!
Lollapalooza is rolling out a new initiative this week called Lolla Cashless that use radio frequency identification (or RFID)-enabled wristbands for payments. Let’s hope that this will make the lines for food and drinks a lot shorter…
The tech-enabled wristbands also work offline, a smart move considering Internet connections at these types of events tend to be less than stellar. The point-of-sale systems will store transactions until they can be processed later if the Internet goes down.
Lollapalooza’s effort that layers in e-commerce is interesting because it shows how music festivals testing new types of payments may give some additional insight into how millennials actually use their smartphones at events.
Next step would be to use the wristband as both a method for payment as well as identification and I would be able to leave my wallet at home!