Experience Content Services
When it comes to content, consumer expectations for entertainment, innovation and interaction are higher than ever.
Simply put, content is everything and nothing but amazing will do.
That’s why we’re obsessed with what we call experience content — content that enables, embodies, or extends a brand experience — making it possible to reach a much broader audience in richer ways. Experience content creates buzz, shifts perception and sparks conversation.
At Jack, we focus on three main types of experience content.
Content for an experience enables experiences so people can learn about the brand. It often supports, augments, or promotes a brand experience.
Content as an experience allows people to live the brand. It may be active (requiring interaction) or passive (requiring only consumption), but it’s always multi-layered.
Content from an experience extends experiences so more people can engage with the brand. It recaps, documents, or is born from the experience.
Whether experience content is created for, as, or from an experience, experience brand agencies like Jack have an unfair advantage when it comes to planning, concepting and directing experience content. Just take a look at some of the experience marketing content we’ve created.
