Celebrating the return of baseball. Virtually.
After the COVID-19 pandemic bought the world to a standstill, Major League Baseball was finally ready to safely begin the new season with one major caveat. Fans could not attend due to social distancing protocols. To help build fan excitement for opening day, Chevrolet – the Official Vehicle of MLB – requested help from some of baseball’s biggest fans, America’s youth baseball and softball players.
The Chevrolet Virtual First Pitch campaign was a rallying cry to baseball fans that even though we can’t be in-stadium physically, we can still enjoy the first pitch together. Virtually.
Chevrolet invited participants from their Youth Baseball & Softball Clinics and worked with various MLB youth organizations to submit videos of their best “first pitch.” The videos were then edited for broadcast, digital and social, and went live on MLB Opening Day to the surprise and delight of all who participated.