sustainable brand experiences

It’s time to experience better, more sustainable brand experiences. 

The event industry sends tons of waste to be landfilled or burnt each year. We’ve developed a roadmap to change that.

Our vision is simple. To inspire the world to experience better. Better for our people. Better for the planet. Better for the world. How do we do it? By delivering world-class, more sustainable brand experiences.

At Jack Morton, we’re committed to tackling sustainability in the industry and delivering 100% of client experiences as zero-waste and Net Zero by 2040. Our global approach to sustainable experiential embraces The Circular Experience Operating System – a comprehensive framework we developed to create and produce sustainable and circular experiences.

  1. Rethink
  2. Redesign
  3. Rebuild
  4. Repeat
  5. Responsible Supplier Ecosystem

sustainable brand experiences

Combined, these five-key essential steps are the north star that guide our planet strategy and design process. They help to ensure that we craft sustainable experiences that prioritize reuse, durability, ease of repair, and recyclability, as well as a ‘start at the end’ mentality, to ensure zero waste to landfill and value retention for all assets.  And we do all of this without compromising the design aesthetics.

When it comes to measurements, we can only change what we know. Therefore, we believe that extensive measurement and data is essential to build transparency. We’ve adopted tools to help track and capture the full scope of the environmental impact caused by events. We use this data to drive awareness, sharpen processes, and help our clients work towards their sustainable goals and objectives. We audit our frequently used global partners to ensure they meet our sustainability standards.

sustainable brand experiences

Our efforts are spearheaded by our Global Head of Sustainability, with support from our team of PLANET Ambassadors who have undergone accredited Carbon Literacy Training. We’re also a founding member of Isla, an industry organization that supports businesses to implement consistent standards of environmental impact, measurement, and management of events.

Interested in learning how you can minimize your carbon footprint in events? We’ll help you achieve your goals and help our planet for the better.

Let's Chat