Partnership Strategy Services
Applying a layer of strategy to partnership and portfolio planning is critical. Partnership strategy involves reviewing existing partnerships, and potential new ones, to build a portfolio that is optimized to reinforce a brand’s promise. We ensure that your brand aligns with specific audiences. We cover off key geographies, time periods and leverage occasions and offer an ownable turf. We manage sponsor ‘clutter’ and provide well aligned assets to deliver a return on your investment. The result is a clear strategy for making sponsorship decisions, including decision criteria that help stakeholders say no to marginal opportunities or “chairman’s choice” suggestions.