Newsroom
December 15th, 2023
Thriving under new leadership, Jack Morton leads the experiential marketing industry.
NEW YORK. December 18, 2023 – Adweek today announced its selection of global brand experience agency Jack Morton as 2023 Experiential Agency of the Year. This prestigious accolade, which comes as part of Adweek’s fifth annual Experiential Awards, recognizes Jack Morton’s unrivaled creativity, innovation, and excellence in the field of experiential marketing over the past year.
In addition to being named Adweek’s Experiential Agency of the Year, Jack Morton secured victories in multiple categories of this year’s awards program, further solidifying its position as a leader in the industry:
- Cadillac, a valued partner for Jack Morton’s Detroit operation, is named Experiential Brand of the Year, recognizing Jack Morton’s efforts to launch Cadillac’s vision for an all-electric future and establishing key partnerships such as with the US Open.
- Desperados’ “Rave to Save” activation, created by Jack Morton’s London office, won in the category of Experiential Activation by a Spirits or Alcoholic Beverage Brand: Honored for Desperados’ “Rave to Save” campaign, showcasing Jack Morton’s ability to craft engaging experiences for diverse audiences.
“We are honored to be named Adweek’s 2023 Experiential Agency of the Year,” says Jack Morton’s Global Co-President, Craig Millon. “This recognition is a testament to the hard work, creativity, and dedication of our incredible team, as well as the trust and collaboration with our clients. As we continue to push the boundaries of brand experience, we look forward to delivering even more extraordinary moments in the years to come and architecting the next generation of brand experience. We have a lot planned for 2024, and this is just the start. Keep watching this space for more from Jack.”
Adweek’s Experiential Agency of the Year award looks at the prior year’s work, accolades, industry contributions and more – and 2022 was an extraordinary year for Jack Morton with exceptional growth. New business soared and the agency added over 50 new clients into the fold.
Other notable projects included captivating activations at the FIFA World Cup. The agency earned 133 global awards over the course of 18 months. This success contributed to Jack Morton earning a Grand Prix at Cannes, a gold Effie, and an unprecedented ten Ex Awards, as well as being awarded silver by Campaign for the 2022 Global Brand Experience Agency of the Year and taking the gold as Campaign APAC’s 2022 Brand Experience Agency of the Year in Australia and Southeast Asia. The agency has also earned several accolades as a great place to work including recent wins in London and Dubai.
Adweek’s Experiential Awards celebrate the creativity, originality and entrepreneurialism coming out of this rapidly growing sector of the brand marketing ecosystem, highlighting the increasing importance of experiential activations in forging meaningful connections between brands and consumers. The award winners, including Jack Morton Worldwide, were revealed today in Adweek’s Experiential Awards issue.
About Adweek
Adweek is the leading source of news and insight serving the brand marketing ecosystem. Our award-winning coverage reaches an engaged audience of over 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media channels and the Adweek mobile app. As a touchstone of the advertising and marketing community, Adweek provides unparalleled access to industry leaders who rely on Adweek to help them do their job better.
About Jack Morton
Jack Morton is an award-winning global brand experience agency. We partner with the world’s most powerful companies to build stronger relationships between brands and the people who matter most to them. Driven by our mission to “Be extraordinary,” we inspire the world to experience better. We do this through integrated marketing campaigns with experience at the core. Our specialized practice brands include Jack Health, Vivi, Jack 39, Jack X and Genuine. Our work and agency culture have won some of the world’s most prestigious industry awards including Cannes Lions, Effies, D&AD pencils, Clios, Emmys, EX Awards, and Campaign’s Experience Awards, as well as Global Agency of the Year and Best Places to Work. Founded in 1939, Jack Morton is part of the Interpublic Group of Companies (NYSE: IPG). Visit us at www.jackmorton.com or follow us on LinkedIn or Instagram.