5 problems event profs are solving today

In the News

May 12th, 2026 // Meetings Conventions Asia

At the recent GBTA APAC Conference 2026, discussions around meetings and events reflected shifts in planning priorities and desired outcomes, but also the uncomfortable conversations planners must confront for events to stay relevant today.

Beyond logistics, planners are increasingly having to solve organisational and human challenges, from facilitating connections across age groups, to swaying bosses towards the value of experiences.

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