Agency experts share how to navigate awkward client conversations

File this under conversations no one wants to have 😬… “When counseling clients through tough situations, you need to do three things: be quick, be clear and be transparent,” Craig Millon, our global co-president, told The Drum. “If you think a decision will result in a disaster, say so immediately and outline the possible consequences. If we aren’t clearly explaining the risks, we’re not doing our jobs.” Check out the rest of Craig’s advice and what other industry leaders had to say.

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