Consumer Trust in Brands Wanes as ChatGPT Disrupts Marketing Industry

In the News

November 21st, 2024 // LBB Online

Jack Morton, a leading global brand experience agency, today reported its latest findings from its global research program, Experience Better/Insights. The new report reveals a significant shift in consumer sentiments with the arrival of ChatGPT as a disruptive player in the creative and marketing services industry.

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