In the News
November 4th, 2025 // Sports Business Journal
According to Forrester’s Q4 B2C Marketing CMO Pulse Survey, 2024, 67% of respondents plan to either enter the space for the first time or increase their investment in sports sponsorships. Yet, 76% of U.S. B2C marketing executives who invested in sports sponsorships last year agree that they struggle to calculate the ROI of their investment.
These are smart people, so what gives?
