The love of the game is dead: the future of stadiums is about community, not just sport

In the News

August 4th, 2021 // The Drum

We’re constantly looking into our crystal ball and peering into the future. In another one of our ‘Future of experiences’ pieces, we look at the stadium. Pat Heffernan, SVP, Director of Strategic Planning, shares his thoughts about how these venues need to shift their focus to become a destination that delivers a 360 degree experience. We dive deep into how brands can play a role in the revamp and look at solutions that are engaging fans and creating communities.