In the News
December 29th, 2022 // The Drum
With the World Cup in full swing, what can we learn about the unwritten rulebook for sports marketing? Creative Director Dan Lord spent the past year working on World Cup activations and fan experiences in Doha and Dubai; he sat down with The Drum to discuss just that. Dan explains, “Designing with fans rather than for fans, and viewing fans as creators and curators of experiences, enables brands to position themselves at the center of sports culture with an authentic voice.”