Jack Blog
July 16th, 2026
For years, the Cannes Lions Festival of Creativity (aka Brand Coachella) has been the global celebration of creativity. This year, it also became a referendum on its future.
Despite all the conversations about AI, platforms and business transformation, the work that rose to the top reminded everyone of something far more fundamental.
Our latest report reveals the five shifts redefining brand experiences at Cannes. See how creativity is evolving and why a strong experiential strategy is becoming more important than ever before.