Newsroom
February 26th, 2024
JACK MORTON LAUNCHES AI-GENERATED VIRTUAL INTERN, SHARING CUTTING-EDGE INSIGHTS ON BRAND EXPERIENCES.
Today we unveiled a new groundbreaking AI-generated virtual intern. The intern is focused on exploring emerging technologies that are shaping the future of brand experience and will showcase Jack X’s expertise in AI, data, and real-time 3D.
This unique intern starts their new position today. They will share insights on experience innovation, and the potential of AI through content available for clients and employees. Their role, scoped only for synthetic humans, is dependent on a team of strategists, creatives, and technologists – a group of diverse talent and voices driving meaningful change, to ensure Jack X’s innovation and AI development is different from the rest. The intern not only tells but shows the agency’s AI fluency and expertise.
“Our virtual intern brings a fresh perspective, not just telling but showing marketers the possibilities of AI,” says Damian Ferrar, Jack X’s Global Head. “We encourage experimentation, and this character is a testament to that.”
The 3D character and assets were entirely designed by the Jack X London in-house design and development team. Unity was chosen to build and rig the character, due to its real-time animation properties, alongside a text-to-speech AI plugin, with real-time lip syncing. In addition, they were crafted with a focus on diverse and accessible design thinking at the forefront.
With this virtual intern, Jack Morton reinforces its commitment to using AI and data to inspire people to experience better through more accessible, personalized, engaging and effective brand experiences.