Newsroom
June 24th, 2026
Agency enters new phase of growth, innovation and operational excellence in EMEA
Jack Morton, the global brand experience agency, today announced the appointment of Iván Rubio as its new Director of Operations for Spain and Portugal.
Rubio’s appointment reinforces the company’s strategic commitment to the Iberian market and marks another step forward in strengthening a value proposition that combines local leadership and client proximity with access to global capabilities in strategy, creativity, innovation, production and technology.
Rubio joins the agency at a time when experiences have become a critical driver of business growth, brand differentiation and audience engagement, reflecting Jack Morton’s ambition to further strengthen its capabilities across the globe, including in the Iberian region.
With more than 25 years of international experience in marketing, communications, public relations and events, Rubio has led complex projects for global corporations, institutions and international organizations across a wide range of sectors, including energy, technology, healthcare, luxury and telecommunications. Throughout his career, he has delivered more than 700 large-scale events, including America’s Cup Barcelona 2024, developed more than 100 international campaigns and activations, and managed projects in 27 countries across Europe, the Americas, Africa, the Middle East and Asia for brands such as ACCIONA Energia, Nordex, Silence, WindEurope, among others.
“We are living through a period of transformation in our industry. Brands are seeking experiences that drive business impact, create meaningful human connections and deliver measurable value. Spain and Portugal are strategic markets for Jack Morton, and Iván’s appointment strengthens our ability to combine local talent with global capabilities to help clients navigate growth, transformation and audience engagement challenges,” said Ángeles Moreno, General Manager, Jack Morton, Iberia.
In his new role, Rubio will be responsible for leading Jack Morton’s operations across Spain and Portugal, driving operational excellence, integrating global capabilities, supporting business growth and delivering projects for both local and international clients.
He commented, “Jack Morton has set the global standard for experiential marketing, combining exceptional talent, creativity and capabilities to deliver meaningful business results. Experiences are now a critical driver of growth, and I’m excited to help clients across Iberia harness their power to build stronger audience connections and business impact.”
With this appointment, Jack Morton reaffirms its commitment to the Iberian market and strengthens a structure designed to meet the evolving needs of brands, combining strategic thinking, creativity, innovation and flawless execution to create experiences that deliver measurable results and lasting audience connections.