February 17th, 2017
BOSTON, MA – February 17, 2017: Global brand experience agency Jack Morton Worldwide has been selected by the Ad Council to create a social media strategy and a content and community management program for their Love Has No Labels campaign, which celebrates diversity and encourages individuals to rethink their biases.
“We are thrilled and proud to be partnering with the Ad Council on this remarkable program and to have an instrumental role in helping to continue to get this important message out about inclusion and diversity across all channels,” said Josh McCall, Jack Morton’s Chairman and CEO.
Love Has No Labels’ new campaign, created by the Ad Council and R/GA, “Fans of Love” kicked off on Tuesday, February 14 (Valentine’s Day) and showcases real time moments of diversity and inclusion. The new PSAs, which were filmed live in Orlando in January, utilize a jumbotron to highlight different types of love across race, religion, gender, sexuality, ability and age. The goal is to encourage viewers to evaluate their own biases and prompt them to be more accepting of others in their own lives.
The Love Has No Labels campaign first launched nationally in 2015 with a video of skeletons dancing and embracing before emerging from behind an x-ray screen and revealing themselves as diverse couples, friendships and families. This work was followed by “We Are America,” featuring John Cena, which celebrates the diversity of America. “Fans of Love” feature real people and relationships to celebrate diversity and promote inclusion.
“Our message of diversity and inclusion will be further communicated to a broader audience thanks to the team at Jack Morton,” said Ellyn Fisher, SVP of Marketing and Communications at the Ad Council. “Through social media we’ll be able to reach many more people on a variety of platforms, and in this way continue to encourage the public to recognize their own biases and move towards love and acceptance.”
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org, like us on Facebook, follow us on Twitter or view our PSAs on YouTube.
About Jack Morton Worldwide
Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results. For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, content marketing, digital, social and mobile, and employee engagement. Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG). More information is available at www.jackmorton.com or @jackmorton.