May 28th, 2014
Global brand experience agency Jack Morton Worldwide was appointed by the GREAT campaign to bring to life the ‘inaugural GREAT Festival of Creativity’ in Istanbul last week, as part of an ongoing campaign to showcase creativity in business.
The successful event was delivered between 20th and 22nd May in Istanbul, and further events will take place in over the next 12 months in Hong Kong and Shanghai.
Jack Morton helped create the programme in collaboration with the British Fashion Council, London Design Festival, Founders Forum, Walpole, the Science Museum and Tom Parker Bowles, who curated the food and drink channel.
The three-day festivals are designed to be both an inspirational spectacle of creativity and a practical showcase of the competitive advantage that creativity brings. Featuring enterprising, inspirational and fascinating people from some of the world’s most successful brands, they demonstrate the strength of creativity in generating great business opportunities in the fields of luxury, fashion, design, technology, innovation, education and food and drink. Brands taking part included Harrods, Miller Harris, Bremont, Google, Barber Osgerby, Framestore and GQ.
Immersive, hands-on and collaborative, the experience consisted of seminars, master classes, installations and networking sessions which gave attendees a unique opportunity to exchange ideas, insights and contacts.
Julian Pullan, President, EMEA, Jack Morton Worldwide said: “Creativity is the key point of difference in business today. Creativity inspires people and businesses to action like nothing else. It’s essential to drive our industries forward and it’s critical that we nurture it. So we’re delighted to be working with the campaign to help realise its creative vision and to be supporting this unique collaboration between the public and private sectors.”
The GREAT Festival is a joint initiative between the public and private sectors, supported by partners and curators including HSBC (Principal Partner), PwC, BBC Worldwide, Jaguar Land Rover and De Montfort University.