January 2nd, 2013
At midnight on New Year’s Eve Jack Morton Worldwide, the award winning global brand experience agency, created The Mayor of London’s New Year’s Eve Firework Display for the ninth successive year. The event celebrated an extraordinary year for the capital and reaffirmed London as a true global city on the world stage.
The display, which took place over the River Thames and the EDF Energy London Eye, is a great global showcase for the iconic city and its dynamism and creativity and was seen by millions of people on BBC One and live by hundreds of thousands more lining the banks of the River Thames.
The Mayor of London, Boris Johnson, said: “What an amazing end to an incredible year. Watched by hundreds of thousands in the capital and millions around the globe London has proved, yet again, that it can pull off spectacular world-class events in style.”
The music soundtrack to which the display is choreographed was curated by Jack Morton’s creative director, David Zolkwer and produced in collaboration with Nik Goodman and Dan McGrath at Bounce. The eclectic soundtrack was designed to be very much ‘of London’ and featured music significant to 2012 including tracks and artists which featured in the Olympic and Paralympic opening and closing ceremonies and the Diamond Jubilee celebrations. The soundtrack’s uniquely British feel was further strengthened by ‘soundbite’ quotes from The Queen and key personalities of 2012 including Sebastian Coe, Boris Johnson and David Cameron.
Further entertainment for the crowds lining the banks of the river was provided by award-winning DJ, Nihal who once again mixed live in the build-up to midnight.
Jim Donald, Executive Producer, Jack Morton Worldwide said: “It has been our great honour to work with a very talented team to create this iconic and spectacular event for the past nine years. This year is particularly special in that we have been able to both open and close what has been a truly extraordinary year for London and the United Kingdom.”
David Zolkwer, Creative Director, Jack Morton Worldwide said: “We’re delighted to have been tasked with creating the event that will bring down the curtain on an extraordinary year for London. Our goal was ‘simply’ to create an experience that captured the many emotional highs of an inspiring year that gave us all so much of which to be proud.”
As well as working closely with the Mayor’s Office, Jack Morton Worldwide worked in conjunction with multiple organisations across the capital to deliver the event. These included: Metropolitan Police, Westminster City and Lambeth Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, London Fire Brigade and many more.