June 30th, 2010
Global brand experience agency Jack Morton Worldwide has been awarded a Silver Lion in the Film Craft category at Cannes Lions. The award was given for special effects and computer graphics for “Nokia Focus Group,” a digital viral film created for the N900 phone made by Nokia.
The film was created to re-engage tech-passionate consumers in the Nokia brand and to generate online buzz around the N900, Nokia’s new Maemo mobile device. The viral needed to do the unexpected and generate conversations about the brand. The goal was to achieve 100,000 hits over 30 days–a target reached in two days. Extensive, sometimes contentious, comments on the video added needed edginess to the brand perception. Click here to watch.
“I’m extremely pleased about the creative work that went into wining this prestigious award at the Cannes Lions International Advertising Festival,” said Josh McCall, Chairman and CEO of Jack Morton. “This award is evidence of our ongoing dedication to producing great work for our clients.”
57th Cannes Lions International Advertising Festival, 20-26 June 2010, Cannes, France.
The International Advertising Festival – Cannes Lions – is the world’s biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 22,500 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. Over 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.