If You Can’t Measure It, You Can’t Maximize It

Jack Blog

September 19th, 2025

By Jack Morton

In today’s attention economy, the strongest connections happen when people and cultures get together face to face. And thanks to new tools and strategies, the impact of experiential marketing is clearer than ever, proving its ability to drive brand love, business growth, and authentic cultural relevance.

New Report: Experiential Social Content Outperforms Branded Content

Together with Infegy, we analyzed millions of posts across a dozen B2B and B2C activations. The findings are clear:

  • Experiential content outperforms brand baselines in every case by as much as 600%
  • On average, it doubles engagement (+103%) and sentiment (+123%)
  • Content born from live experiences is more authentic, human, and effective at cutting through ad fatigue

This report explores why experiential content works, uncovers where brands are leaving value on the table, and shares actionable steps to maximize the content value of every experience.

Download the Report

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