Jack Blog
November 24th, 2025
Culture Doesn’t Stand Still.
Every year, we track the shifts redefining how people connect, create, and experience the world.
In 2026, culture is changing shape again, becoming more emotional, more participatory, and more global. From creator-led collaborations and commerce powered by creativity, to the rise of micro-communities and the return of joy, our latest Cultural Truths reveal what’s next for brands ready to move culture forward.
Explore the six truths shaping 2026, and see how brands can lead by creating moments that feel unmistakably human.
Download the report now.