24 Hours of the Fabric of Our Lives

At 8pm EST on November 7th, Cotton, the fabric of our lives, sets out to take their brand to the next level, featuring a fashion show in the heart of South Beach, Miami.

But, this won’t be just any fashion show. This epic event will be a 24-hour affair, hosted by Ellie Rodriquez, Jason Kennedy, Michael Yo, Scott Evans and Giuliana and Bill Rancic featuring a new cotton creation every minute — that’s totals 1,440 overall looks for those of you not so quick with math!

Where there is fashion, there is entertainment, and Cotton has a full line up of musical performers to accompany the fashion, including recording artist Jason Derulo who is set to go on at 10pm on the 7^th.

There will also be haute offers from some of the brands and designers featured in the show.  Who doesn’t like a deal?

So, mark your calendars, tune in here on Friday, and be sure to share your thoughts on social media: #Cotton24Hours.

Get excited. We are!