September 27th, 2021 By Jack Morton
Last week we were back IRL with Unfinished to unveil “A Project Liberty Experience,” an immersive experience at The Shed (NY) that explored the idea of a world where people own and control their own data. The colossal 60-foot-tall cylindrical installation was designed to engage the public in an experience that highlights the beauty of our individual and collective data. It took visitors on an interactive journey to tell the simple but powerful story behind how much data we create, its value, that it isn’t owned by the people and therefore we don’t recoup that value.
The exterior surface of the cylinder featured a captivating piece from acclaimed media artist and director Refik Anadol a pioneer of the aesthetics of data and machine intelligence, along with an animation featuring responses to a crowdsourced survey asking the question “If you had the power to control your data, what would you do?” Inside the cylinder, attendees encountered a hands-on interactive data experience, designed by Jack Morton, that showed visitors the journey their data takes and the alternative path that could exist if Project Liberty is realized.
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