December 28th, 2022 By Jack Morton
“Congratulations to Argentina, the FIFA World Cup Qatar 2022 champions! Unless you were lucky enough to be at the match in Doha, there was no better place to watch the finale than adidas’ Al Rihla Arena at the official FIFA Fan Festivals in Doha and Dubai.
Curated by our team supporting adidas’ World Cup sponsorship, the arena spaces were designed to encourage fans to play, compete, create, stream, share and watch. The fan fest activation includes bleacher seating and a giant LED screen for fans to come together to watch all live matches and live performances from DJ’s and artists such as Kano. For those in-between match moments, the arenas have an impressive football pitch for fans and FIFA World Cup legends to test their skills.
The spaces also feature a retro Player’s Lounge, where fans had the chance to meet football legends Casillas and Kaka, win used official match balls and take photos with the official adidas golden boot trophy!”