adidas’ “Family Reunion” World Cup campaign

Jack Blog

December 28th, 2022 By Jack Morton

“50% of athletes are women, yet they receive only 4% of all sports media coverage.

Our team, in collaboration with FP7 McCann and multidisciplinary artist Nathaniel Alapide, created two incredible sand art installations in Qatar to support adidas’ “Family Reunion” World Cup campaign, which paid homage to some of the greatest male and female football players. A stunning aerial beach billboard featuring Lionel Messi, Pedri and Achraf Hakimi, transformed for the World Cup final to feature Mary Fowler, Farah Jefry and Catarina Macario.”