Jack Blog
March 29th, 2023 By Jack Morton
The Campaign Asia-Pacific Event Marketing Awards 2023 results are in, and it’s golden! The Jack Morton Worldwide team in Asia celebrate The Grand Prix for Best Brand Experience and 4 Gold Wins for Best Brand Experience (B2C), Best Gamification, Best Integrated Marketing and Best Digital Experience for all the extraordinary work done for the iconic Unilever Magnum Pleasure Auction, in partnership with Unilever, Golin Singapore and Sqkii.
The Magnum Pleasure Auction transformed everyday Singaporeans into overnight Billionaires through a two-week long integrated campaign that brought together a live, player-vs-player, mobile-based auction game that ran 24/7, had social engagements, involved influencers and media, an on-ground installation and much more.
