July 20th, 2023 By Jack Morton
Last month, Meta returned in-person to the Cannes Lions International Festival of Creativity to share what the tech titan has been building and show the industry how it creates connections that are shaping the world. Jack Morton was thrilled to partner with Meta on its Meta Beach activation at Cannes Lions for the 5th year.
Cannes represented a moment for Meta to bring its brand to life in a way that was both purposeful and inspirational for the industry. The four-day activation brought people, brands and businesses together to explore Meta technologies and discuss what’s on everyone’s minds today (from the era of AI to supercharging creativity) with an action-packed calendar of programming.
Tasked with creative execution, we helped to create a dedicated space that emphasized inspiration, pushing creativity forward, and building connections. Our 70+ person team worked diligently for months in advance to lay the groundwork for a successful week of activations, programming, and high-level meetings.
We were responsible for creative development, production and implementation, brand ambassador training and more across several activations, as well as full creative implementation & production, show calling, technical services, and speaker wrangling for programming on the Meta Beach Stage. Additionally, the team handled logistics, hospitality management, and production for client meetings as well as 25+ separate ancillary events.
Each of the activations, workshops and talks were designed to highlight the value it brings to its partners and businesses, reinforcing Meta’s corporate messaging and business goals:
Meta collaborated with Colm Dillane of KidSuper to create this year’s Reels SuperStudio. Leaning into KidSuper’s upcoming collection and runway show, a playful, vibrant, and surrealist space was created to educate brand and media partners on the impact of Reels and provide insights on how to optimize its usage for effective marketing.
The Meta Beach Stage played host to an array of thought-provoking sessions featuring top voices from the marketing industry and creative space, and best-in-class examples across Meta’s performance marketing ecosystem.
The “Message in a Bottle” activation invited attendees to join in the conversation by scanning a QR code to answer daily questions via WhatsApp & keep up to date on Meta Beach activity during Cannes Lions – showcasing the many capabilities of Meta’s Business Messaging products.
It’s Your World “Connect & Grow Lounge” – Part of the larger company initiative designed to reposition Meta in the hearts and minds of their audience. The activation was a communal seating area that facilitates small group connection and showcases business case studies in a fun and interactive way.
Innovation Demos – Ray-Ban Stories, Quest 2 & Quest Pro – Meta showcased the breadth of their Reality Labs product line up with live demonstrations from their Product Experience Team. Content included gaming, immersive media, social VR and mixed reality pieces.
Photo Credit: Sean Ebsworth Barnes