150th Anniversary Celebration
Celebrating of Shiseido’s 150th Anniversary with APAC media, partners, influencers, bringing to life Shiseido’s Way of Beauty.
Jack Morton Worldwide Asia created Shiseido’s 150th Anniversary experience for APAC media, partners, influencers and make-up artists. With concept of Shiseido’s Way of Beauty – a philosophy driven by their obsession for beauty, hands on experiences on craftsmanship, heritage and innovation offer to guests fully immerse in Shiseido’s way of Beauty. The night kicked off with Taiko drumming followed by with collaborated performance by traditional Shodo and contemporary dance artists to reflect the brand’s lifelong pursuit of beauty and perfection, of tradition and innovation.
The venue, decorated with Kanji charters written by our Shodo artist, invited audiences to experience the brand’s rich heritage through makeup experiences, 360 photo booth, Shiseido brands showcase and Sustainability showcase where we up-cycled expired make up to create an artwork in collaboration with Rainbow Program.