‘Above Beyond’ Launch
An exquisite and immersive exhibition.
Marina Bay Sands ‘Above Beyond’ Launch marked a significant milestone in its US$1.75 billion reinvestment program.
An exquisite and immersive exhibition was created at the Sands Theatre foyer to showcase the reimagined facets of the Marina Bay Sands brand world and its elevated hospitality experience.
Attendees were treated to an engaging discussion with Sands Global Ambassador David Beckham who joined Paul Town, Marina Bay Sands’ Chief Operating Officer, and Irene Lin, Marina Bay Sands’ Chief Marketing Officer, in an intimate fireside chat to reflect on the transformation journey. This was followed by a stimulating panel discussion with the creatives behind the new Marina Bay Sands brand and campaign to share more about the journey and inspiration.
The evening culminated in a star-studded after-party at LAVO, where guests were elevated into the “Above Beyond” experience with a red carpet, the finest cuisine and curated music by Gilles Peterson and Benji B.