Continuing our longstanding partnership with QVC, Jack Morton designed the Style set for their West Chester, PA studio headquarters.
We created a sophisticated space inspired by a white-washed brick design studio. With an emphasis on showcasing fashion and jewelry products, the environment’s neutral palette enables merchandise to sparkle and shine. City views out of the set windows change from day to night with enhanced LED lighting to create around-the-clock looks for the 24-hour network. The set’s architectural depth and rich, textured finishes create beautiful camera shots that make QVC’s apparel and jewelry look irresistible.