Amazon

As a returning exhibitor at CES, Amazon aimed to deepen engagement with a curated audience of tech-forward professionals, influencers, and strategic partners. Beyond highlighting the latest Alexa-enabled devices, the goal was to position Amazon as a trusted partner in building smarter, more connected ecosystems across home, automotive, and personal environments. Success required more than visibility—it demanded a thoughtfully designed space that could attract CES traffic while enabling meaningful, high-value conversations with A-Suite decision-makers and media. 

Jack Morton partnered with Amazon to create “The Home of Harmony,” an immersive retreat at The Venetian that balanced broad engagement with exclusive interaction. Designed with a minimalist aesthetic, organic forms, and a calming neutral palette, the space offered a refined contrast to the show floor’s intensity. Two interconnected zones—an open, hands-on showcase and a private VIP suite—allowed for both product discovery and strategic meetings. Subtle architectural details, halo lighting, and translucent partitions reinforced the narrative of seamless, ambient technology. The result was a focused, design-forward environment that elevated Amazon’s presence and fostered deeper, more intentional connections. 

THE IMPACT 

The Amazon CES 2025 exhibit exceeded key performance benchmarks, delivering measurable success across engagement, business development, and brand amplification.  

More than 27,000 unique attendees visited the experience, a 28% year-over-year increase, accounting for 20% of total CES attendance. The space not only drew increased traffic but attracted the right audiences—tech leaders, retail partners, developers, and media influencers.  

Within the invitation-only VIP suite, Amazon’s Devices Business Development team hosted 446 curated meetings, surpassing their goal by 3% and laying the groundwork for future strategic partnerships.  

Jack Morton transformed Amazon’s CES 2025 presence into a dynamic platform for meaningful engagement, reinforcing Amazon’s leadership in shaping the future of connected living.