CES
Creating Immersive Innovation
As a global technology leader, Hisense set out to make a powerful impact at CES, reinforcing its authority in AI-driven smart home and entertainment innovation. Under the theme “AI Your Life,” Jack Morton designed and executed a dynamic, multi-zone exhibit that immersed attendees in hands-on demonstrations across product categories. Hero technologies—including the 136-inch MicroLED TV, 116-inch TriChroma LED TV, and L9Q Laser TV—anchored the space with large-scale, visually stunning showcases. Dedicated zones such as “AI Your Game” and “AI Your City” highlighted advancements in gaming, smart home solutions, AI spatial audio, automotive applications, and smart city infrastructure, including Sandon’s EV heating and cooling system and the Laser Car activation.
High-energy programming elevated the experience, from Harlem Globetrotter appearances and live Rubik’s Cube art to expert-led product presentations. A gamified Passport Experience guided visitors through 12 interactive touchpoints, rewarding participation with customized giveaways. Hisense’s FIFA Club World Cup™ partnership further amplified engagement, featuring a live appearance by football legend Julio Cesar and a trophy display that bridged sports and technology. The result was a bold, interactive showcase that positioned Hisense at the forefront of AI-powered living on one of the industry’s biggest stages.
THE IMPACT
Jack Morton’s execution of the Hisense booth delivered a highly engaging and interactive experience that left a lasting impression on CES attendees. The strategic layout and dynamic activations drove significant foot traffic, generating buzz around Hisense’s latest AI-powered innovations. The interactive activations and gamification increased attendee engagement, while immersive technology demonstrations and high-profile sports partnerships strengthened brand recognition.
The Hisense booth was recognized by BizBash as one of the standout brands driving innovation at CES 2025. Additionally, Hisense won Silver at the BOSS Awards for its exceptional booth design and execution, further solidifying its presence as a leader in AI-driven smart home, entertainment, and city solutions. By successfully positioning Hisense at the forefront of innovation, Jack Morton helped create one of the most talked-about exhibits at CES 2025, reinforcing Hisense’s leadership in the AI and smart technology space.