Clash of Clans Bathroom Battlestation
Bringing toilets to mobile gamers where they need them most
50% of gamers admit to playing while using the restroom, but at San Diego Comic Con (SDCC), bathroom lines are WAY to LONG for that. So, where do Clashers go to raid and recharge when they need a break from the crowd at Comic Con?
We turned the call of nature into a call to action for mobile gaming company Supercell, with the Clash of Clans Bathroom Battlestation!
This mobile game fan experience featured functional thrones doubling as raid stations, complete with free WiFi to keep your game strong even in the longest of lines, as well as hilarious themed amenities and an outhouse photo opportunity that was nothing short of epic. Special giveaways had fans wiping away the competition with branded TP, a Poo-pourri Battle Breeze sprayer, and The Books of CLASH Volume 1. Lucky players who engaged at the right time also received exclusive in-game rewards, and a surprise guest appearance!
Impact
The Clash of Clans Bathroom Battlestation received an average of 130 engagements per hour and the average attendee experience was over 26 minutes. By bringing toilets to mobile gamers where they need them most, we transformed the SDCC experience for 2,859 unique attendees.