Clutter for Coors
From Splurge to Purge!
Throughout the global pandemic, Americans looked for opportunities to fight the boredom and keep occupied while at home. Purchases for kitchen gadgets and exercise equipment skyrocketed in 2020, but a year later, many of the items were sitting in the corner collecting dust. So, Coors Light decided to help folks remove the anxiety-inducing clutter and bring some “chill” back to their homes with the Clutter for Coors trade-in campaign.
The campaign invited people to purge their unwanted purchases and trade the items in for their weight in Coors Light beer.
As part of the campaign, we invited hoops fans to The Battery arena in Atlanta, Georgia and the Allegiant Stadium in Paradise, Nevada, for an in-person trade in. Exercise equipment, smoothie blenders, bikes and more were weighed on our giant scale, and we sent attendees home with enough Coors to chill with while watching March Madness. We then donated everything to local charities, so that the items could become treasured once more.
Impact
The campaign garnered +310,000,000 impressions and we collected over 5,000 lbs. of items for donation.