DEVELON

DEVELON came to CONEXPO with something bigger than new equipment, a new identity. Stepping out from a legacy brand, the goal was to create a presence that could clearly signal its evolution and establish a bold, forward-looking point of view on the global stage.

We designed the experience as a world, not a booth. From the first step, attendees crossed a dramatic threshold that featured 3D anamorphic content that pulled audiences in from across the show and into something entirely DEVELON. Spanning more than 40,000 square feet, the environment unfolded like a modern Town Square, where wide, boulevard-style pathways encouraged movement and discovery.

The machinery displayed was no longer static, it performed. Live demonstrations became choreographed events, culminating in a high-impact CEO-led reveal of the DX400LC-9 excavator. Attendees didn’t just observe innovation; they engaged with it, stepping into simulators, competing in Operator Challenges, and exploring full-scale mockups that brought the technology to life in a physical, human way.

DEVELON’s identity carried through every detail. Its signature orange and charcoal palette didn’t just brand the space, it shaped the atmosphere. Angular forms, layered textures, and graphic elements drawn from the “Onward” design language created a bold, cohesive visual system that was instantly recognizable from every angle. The result was an experience that felt unified, confident, and forward-looking, balancing the power of the machines with a brand that felt dynamic and alive.

Impact

For many attendees, this was their first true encounter with DEVELON as a global brand. The experience turned introduction into recognition, establishing a commanding presence among industry leaders while signaling a clear evolution forward. Recognized as a Top Ten finalist in the CONEXPO-CON/AGG 2026 Exhibit Design Awards, the space became more than a showcase. It was a statement of intent, positioning DEVELON not as a newcomer, but as a brand moving onward with confidence.