Doom: The Dark Ages, DOOM x Harley: Ride like The Slayer
The most metal game collab since The Dark Ages
We created hell on earth with one of the hottest retail experiences at Culture Kings Sydney. To celebrate the launch of DOOM: The Dark Ages, we partnered with Harley Davidson to create a high-octane fusion of gaming, style, and rebellion. Grounded in the shared spirit of the ultimate rebel, the Slayer, the activation united gaming, street culture, and motorcycle heritage to attract new mainstream audiences while electrifying the hardcore DOOM fanbase.
The activation transformed Culture Kings Sydney into an infernal playground where fans and media could step into the world of DOOM. Guests lined the block to take part in a full-throttle experience that included: a 3D art installation inspired by the DOOM universe, exclusive Xbox giveaways and prizes, a special appearance by Robert Whittaker, embodying the Slayer himself; and a special giveaway of a custom DOOM x Harley-Davidson Sportster S motorcycle
Impact
This wasn’t just a partnership; it was a gathering of two different cultures united through the spirit of rebellion. The experience generated a PR reach of 1 billion UVPM across 144 articles from 15 countries, and DOOM: The Dark Ages received over 3 million players within one week of launch.
