Entrata at NAA
Created to make a statement
Entrata set out to make a bold impression at the nation’s largest gathering of apartment professionals, evolving beyond its traditional corporate exhibit into something more distinctive. The goal was to create an industrial, edgy environment that still maintained the warmth needed for meaningful conversations and business meetings. Working closely with the client, Jack Morton designed a large-scale lounge-style experience that balanced striking visual impact with an inviting atmosphere—ensuring the space would stand out while naturally drawing attendees in.
Matte-black towers featuring dimensional ENTRATA logos framed the exhibit and established the space’s bold design language, while a wraparound deck at the front created a welcoming funnel for traffic from the main hall entrance. Inside, industrial textures, dynamic LED graphics, layered lighting, and varied seating options formed an energetic central hub. Across two levels, the environment supported everything from casual conversations to private group meetings, creating a versatile setting that combined brand presence, engagement, and business utility in one cohesive experience.
THE IMPACT
The show posted record-setting attendance, with more than 300 newcomers, combined with a larger space and message, Entrata had more visitors than ever before. On social media, the team at Entrata shared “#Apartmentalize 2022 was a success. Thanks to all who helped out and made this week amazing!”.
