MWC 2019
Introducing The Beat — an immersive brand presence that allowed Ericsson’s most important customers to see, hear and experience the brand’s relentless beat of innovation.
Ericsson has always been at the forefront of innovation, and with the rollout of 5G on the horizon, it was important for the brand to reaffirm its position as a leader in the information and communications technology (ICT) space. To raise awareness and drive brand consideration, Ericsson headed to Mobile World Congress (MWC), the world’s largest gathering of ICT professionals.
To present the brand as the only logical partner for 5G and beyond, we helped Ericsson create The Beat — an immersive brand presence that allowed Ericsson’s most important customers to see, hear and experience the brand’s relentless beat of innovation.
Technical demos of data visualization, game design and projection mapping, and AR/physical computing, demonstrated the true power of 5G in varying degrees with Ericsson as its driving force.
Impact
The event was an all-around success. Over 8,000 customers felt the beat, with over 800 meetings during 4 days, generating over 20,000 customer interactions.
“The favorite thing about working with Jack is how they are able to take our business need and turn it into a really creative experience that inspires us, intrigues our guests and also adapts for other events throughout the rest of the year. We had 6,000 square meters at MWC, a staff of hundreds and it takes a month to build what we have here in Barcelona and we have to be able to trust it’s going to be done in a really professional manner and that’s what Jack delivers every year consistently. In 2019 especially, we saw better numbers and greater results across the board and that’s a direct result of what Ericsson and Jack were able to create together.” – Matthew Smith, Vice President, Head of Customer Engagement Marketing