Expo 2020 Dubai | Journeys Through Saudi
A one-day conference to highlight the world’s #1 investor in tourism
Across Expo 2020 Dubai, we were appointed as the lead creative programming and content partner + master calendarization partner for all Kingdom-related activities across the six-month mega-event. As part of our remit, in conjunction with the KSA Pavilion and the Saudi Tourism Authority, we developed and organized a one-day conference to expose Saudi – the world’s #1 investor in tourism. We leaned into the last frontier of unexplored destinations, the emerging hub of entertainment in the region, the home of authentic, diverse, family-friendly experiences and shared that story to a travel trade audience. Our goal was to inform and inspire them with the myriad of opportunities that exist. The experience to over 120 targeted travel trade partners consisted of keynotes and panels from Saudi travel industry experts in expertly divided and decorated areas. It was followed by networking with a bespoke Saudi menu including coffee, a Saudi coffee artist and a traditional musician.