Kingdom of Saudi Arabia

Across Expo 2020 Dubai, we were appointed as the lead creative programming and content partner + master calendarization partner for all Kingdom-related activities across the six-month mega-event. As part of our remit, in conjunction with the KSA Pavilion and the Saudi Film Commission, we developed a three-day film-focused event to reveal Saudi Arabia as an emerging force in the global film industry in the context of Expo and share Saudi heritage and culture through the lens of film. The event included kids’ activities, screenings at the KSA Pavilion and other International Participation Pavilions, an exclusive pre-release screening of the feature film Champions with a directors panel, multiple industry talks and a VIP event with a special screening of JOUD with the London Contemporary Orchestra. The experience drew over 2,300 attendees and multiple media impressions.