Expo 2020 Dubai | UAE National Day
Honoring the unified One Nation spirit between KSA and the UAE
Across Expo 2020 Dubai, we were appointed as the lead creative programming and content partner + master calendarization partner for all Kingdom-related activities across the six-month mega-event. As part of our remit, we developed an original and one-off cultural collaboration performance hosted by the KSA Pavilion to honor the United Arab Emirates’ Golden Jubilee Celebrations and highlight the unified “One Nation” spirit between KSA and the UAE.
The performance, repeated over three days included a poetry recital, a joint choral performance including UAE singers and KSA’s first mixed-gender choral group, as well as a specially choreographed joint folklore performance of Ardah and Ayala. Over three days, 2,800 audience members and many more passersby attended. Over 1,000 flags were given away and video highlights were viewed over 5,000 times on Instagram.