Fifa Club World Cup Activation
Celebrating the Game, Showcasing the Future
As a major sponsor of the FIFA Club World Cup, Hisense set out to extend its presence far beyond the stadium—creating a premium destination that celebrated the partnership while immersing visitors in its world of innovation. Strategically located at the American Dream Mall near the tournament finals, the three-week pop-up was designed to drive U.S. brand awareness, spotlight key product launches—including the groundbreaking 116” RGB-MiniLED TV—and invite shoppers to explore Hisense’s full product ecosystem. All of this was executed within a high-traffic retail environment under strict fire-retardant requirements, without compromising the immersive experience.
The space transformed into a dynamic technology showcase featuring four distinct product zones, each anchored by a hero innovation—from ultra-large, crystal-clear TVs to smart refrigerators and energy-efficient air conditioners. At its center, the 116” RGB-MiniLED TV commanded attention, framed to reveal layered product stories from every angle. With a rapid three-day upgrade turnaround, Jack Morton introduced halo-lit logos, soccer-inspired custom panels, and dimensional LED backlighting to elevate the environment. Live match broadcasts, interactive games like the VAR Challenge, and soccer jugglers energizing the crowd infused the activation with tournament excitement—blending cutting-edge tech with the spirit of the game to create a memorable brand experience.
THE IMPACT
The activation became a destination for fans and shoppers alike, drawing crowds who came for the game-day excitement and stayed to explore Hisense’s innovations. Visitors engaged directly with the brand, tested products firsthand, and experienced the seamless integration of design and technology.
The combination of immersive storytelling, interactive elements, and a premium visual identity ensured Hisense stood out not just as a sponsor, but as a leader in forward-thinking home technology. The result was a space that captured the energy of the FIFA Club World Cup while building lasting brand awareness in the U.S. market.
