Ginger Zest Launch
We set out to create an experience that would excite attendees and their taste buds
Summer is the perfect time to entertain. And the perfect time for Belvedere to launch a new refreshing product: Belvedere Ginger Zest – a 100% all-natural vodka with no sugar added and a tantalizing flavor. Combining the taste of premium Belvedere vodka with ginger spice and citrus tart.
To help launch this summer-in-a-bottle flavor, we set out to create an experience that would excite attendees and their taste buds.
We partnered with celebrity chef, lifestyle expert and author, Candice Kumai, to create a cookbook featuring health-conscious dishes that pair great with signature Ginger Zest cocktails. With recipes like Spicy Miso Tahini Ramen paired with a Ginger Zest cocktail, and Banana Coconut Vegan Funfetti Cake paired with a Diamond Fizz, the cookbook makes it easy to plan the perfect seasonal soirée!
We invited celebrity influencers, and food and cocktail enthusiasts to a seasonal soirée of our own.
We brought Ginger Zest to life with an elegant experience at Nomo Kitchen in Soho, New York City, featuring botanical décor, live music and samples of our delicious Ginger Zest cocktail and food pairings.
The event was a success. Our ginger loving guests had a blast, and each went home with their very own Belvedere x Candice Kumai cookbook. And they shared their enthusiasm across social, helping to create hype for Belvedere’s new taste of summer.