GTC
Powering the AI Revolution
In 2024, NVIDIA returned to the San Jose Convention Center with its flagship GPU Technology Conference (GTC), marking its first in-person event there since 2019 and reaffirming its reputation as the premier gathering for developers. Centered on “The Era of AI,” the conference delivered live demos, hands-on learning, keynotes, and major technology unveilings—including the powerful new Blackwell GPU. Dubbed the “Woodstock of AI” by Bank of America, GTC brought together industry peers, partners, and customers for a high-energy convergence of innovation and community. NVIDIA partnered with Jack Morton to design two immersive exhibit environments that would command attention, showcase breakthrough technologies, and reinforce its leadership in artificial intelligence.
The main booth embodied NVIDIA’s brand evolution through clean lines, polished finishes, and a bold white-and-green aesthetic, anchored by a striking overhead structure inspired by generative AI diffusion models. This central hub hosted live demos, on-air interviews, theater presentations, and product reveals. Deeper in the hall, a second environment focused on extended reality (XR), featuring a dedicated theater, modular demo pods, VR zones, and a real-versus-virtual automotive display. Built with adaptability at its core, both spaces utilized modular components to support evolving demos and future scalability. By integrating AI, XR, robotics, automotive innovation, and self-driving technologies into cohesive, flexible environments, Jack Morton created dynamic showcases that captured the momentum and ambition of NVIDIA’s AI-driven future.
THE IMPACT
This engaging experience, designed with adaptability and cutting-edge technology in mind, provided the perfect platform for NVIDIA to demonstrate their leadership in various fields, including artificial intelligence, robotics, and extended reality.
The strong partnership between NVIDIA and Jack Morton at GTC, built on a foundation of creative collaboration, was instrumental in propelling NVIDIA to center stage at GTC 2024. This collaboration exemplifies the power of teamwork in crafting truly impactful experiences.
[NVIDIA] has taken center stage in their own widely successful AI Era tour.
– Forbes
