Hip Hop Yard
Celebrating the debut of breaking at the Paris Summer Games
Technics Hip Hop Yard at the 2024 Paris Summer Games celebrated the historic debut of breaking, propelling Hip Hop culture to the global stage.
Designed as an inclusive and interactive space, the experience honored the roots of breaking, DJing, and street art. Guests danced, scratched records on iconic Technics turntables, and engaged with live graffiti art, fostering cultural connection and learning. This approach turned spectators into contributors, fostering a deeper connection to the culture and its vibrant community.
By blending authenticity with sustainability and amplifying reach via social media, the activation reshaped urban culture’s perception, sparking conversation worldwide about Hip Hop’s enduring impact.
Impact
Over 130,000 visitors came together, amplifying Hip Hop’s global impact through real-time participation and social media engagement, reinforcing its significance as a unifying cultural force.