Icons Campaign Launch
Meticulously re-designed and specially curated
To launch the Airbnb Icons campaign, Bollywood superstar Janhvi Kapoor’s family home in South India was exclusively listed on their website.
The Chennai family mansion was meticulously re-designed and specially curated. At the launch of the campaign, guests could then apply to stay at the property for two nights, including a special appearance by Janhvi herself.
Airbnb teamed-up with multiple content and design partners from all around the world to bring this epic undertaking of project management to life for the worldwide campaign release.
Impact
With over 27% of total clicks from the entire Airbnb Icons campaign, this was the most sought-after and most applied-for listing on the the Airbnb Icons 2024 campaign that become the talk of the brand experience industry.