Three Things is Jameson's new global experiential platform, created by Jack Morton.
Inspired by their signature triple distillation process, Three Things is designed to engage Jameson fans through their passion points and the people they admire.
To kick things off, we sent Irish Radio DJ (and Three Things host) Keith Walsh to the Jameson Distillery in Midleton, County Cork. His mission: find out what makes Jameson…Jameson. As he follows the journey of the whiskey itself – from the stills, to the casks, to the huge maturation warehouses that are home to 1.5 million barrels – he meets three of the faces of the distillery and asks them for the one thing they think makes Jameson unique.
There are a few laughs, a couple of drinks and Keith’s realisation that good things really do come in threes…