Kingdom of Saudi Arabia, Programming, Expo 2020 Dubai
Hosting thousands of events and shows across Expo 2020
Our team was the strategic, creative programming and content partner for all the Kingdom of Saudi Arabia activities at Expo 2022. This included leading a master calendarization effort for KSA activities. This included managing the Saudi Folklore Performance Group who conducted four daily performances on Open Square. We coordinated another 40 performers and managed full logistics and project management. We also led all specialist programs which included 50 cultural and business events managing creative, content, virtual speaker logistics, VIP logistics, show production and full project management.
The results were stunning. The Saudi Arabia pavilion hosted 2,639 events and shows in the pavilion and across the wider Expo 2020 site, with over 1,452,971 people in program attendance. This included 780 folklore shows and 414 musical shows, showcasing the unique and exciting Saudi culture. There were also three major conferences, 34 business meetings with 3 MoU signings held with international entities to attract investment and national corporation with The Kingdom.